Life is far too short to wear dull, drab clothing. Our planet is feeling the strain of human activities and the clothing industry is a huge contributer to the woes we face. At Loud, we have combined the two, bringing you the highest quality, well made, vibrant vintage clothing
Our Passion for Quality Vintage Clothing
Life is far too short to wear anything less than vibrant,
expressive clothing that makes you feel alive. In a world that can sometimes
feel overwhelming and dull, we believe your wardrobe should be an extension of
your individuality—bold, colorful, and full of energy. At Loud n Proud,
we’re driven by a deep passion to offer you the highest quality vintage
clothing that doesn’t just look good but tells a story.
Our planet is under pressure, and the fashion industry is
one of its biggest culprits. The harmful effects of fast fashion on the
environment are undeniable, and at Loud, we’re committed to making a change. By
offering carefully curated, vintage treasures, we’re doing our part
to slow down the cycle of overproduction and waste. We celebrate the idea
of sustainable fashion, not as a trend, but as a movement toward a
better, more mindful way of dressing.
Why We Do What We Do
At Loud & Proud, we don’t just sell clothing—we sell history, character, and artistry. Every piece we carry is thoughtfully sourced, ensuring it’s more than just something to wear. It’s a rare, wearable piece of art that connects you to a time, a culture, or a creative vision. We believe that the best clothes are the ones that have stood the test of time and still speak to us with their uniqueness, quality, and vibrancy.
At Loud & Proud, we celebrate clothing that makes a statement. We believe in pieces that stand out, not just in their looks, but in their meaning—clothes that spark conversation, that carry stories, and that are as unique and expressive as you are.
Our Inspiration
Aloha Friday: The Spirit Behind Loud n Proud
At Loud n Proud Cloud, our journey is inspired by one of the most iconic traditions in modern fashion: Aloha Friday. This simple yet powerful practice not only shaped our love for bold, vintage clothing, but also reflects the joyful, expressive spirit that drives everything we do.
Aloha Friday and Its Global Evolution
The story of Aloha Friday began in the 1960s in Hawaii, when the Hawaiian Fashion Guild introduced a relaxed dress code allowing employees to wear their vibrant aloha shirts on Fridays. The goal was to bring some of the laid-back, island-style charm into the workplace, offering a much-needed break from the usual formal attire.
Over time, this movement grew into a beloved tradition that spread across the globe. What started as a local Hawaiian custom soon became a cornerstone of office culture worldwide, evolving into Casual Friday—a weekly opportunity for workers to express their personality and enjoy a more relaxed atmosphere in the workplace. The introduction of casual wear on Fridays revolutionized the way people viewed work attire, marking the beginning of a broader movement toward comfort and individuality in professional settings.
Loud n Proud: A Celebration of Freedom
At Loud n Proud, we embody the very essence of this freedom of expression. Just as Aloha Friday gave people the chance to express themselves through clothing, we believe that fashion
We find and re-home the finest quality vibrant vintage clothes every produced
To brighten up the world by encouraging more people to wear loud and be proud
Emerging from a love of iconic Australian Surf Brand's Mambo Loud shirts, we want to share the joy loud